Unit ECONOMICS AND MANAGEMENT OF CULTURAL HERITAGE AND TOURISM
- Course
- Cultural heritage
- Study-unit Code
- GP005299
- Curriculum
- In all curricula
- Teacher
- Fabio Forlani
- Teachers
-
- Fabio Forlani
- Simone Splendiani (Codocenza)
- Hours
- 18 ore - Fabio Forlani
- 18 ore (Codocenza) - Simone Splendiani
- CFU
- 6
- Course Regulation
- Coorte 2021
- Offered
- 2023/24
- Learning activities
- Affine/integrativa
- Area
- Attività formative affini o integrative
- Academic discipline
- SECS-P/08
- Type of study-unit
- Opzionale (Optional)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian
- Contents
- The Economics and Management of Cultural Heritage and Tourism course aims to present and discuss the management models of cultural heritage from an experiential perspective.
The aim of the course is to provide the conceptual tools and managerial and marketing techniques for the governance of public and private organizations aimed at enhancing cultural heritage. Particular attention will be paid to including cultural heritage in the context of the local tourist offering through the construction of cultural tourism products in line with market expectations. - Reference texts
- - Splendiani, S., & Forlani, F. (2023). Il turismo dei Cammini per la valorizzazione delle destinazioni italiane. Modelli, strumenti manageriali e casi di studio. FrancoAngeli editore.
Slides and teaching material provided by the teachers - Educational objectives
- At the end of the course, in addition to the basic knowledge relating to cultural heritage management models, students will acquire marketing skills aimed at building experiential platforms (e.g. cultural routes) and experiential products (e.g. events) for the tourist enhancement of the cultural heritage
- Prerequisites
- No economic-business expertise. The course is designed as a first element of introduction to management and marketing.
- Teaching methods
- Lectures, business simulation, team works and seminars.
- Other information
- Optional, but strongly recommended.
- Learning verification modality
- Written test and a subsequent optional oral interview. The final evaluation can be integrated with a bonus deriving from the judgment on the practical activities (exercises and/or simulations) developed individually or in groups by the student during the course.
- Extended program
- The course is divided into two modules: 1) management and marketing of cultural heritage; 2) tourist enhancement of cultural heritage. The first module will illustrate the concepts and techniques of management and marketing of services and experiences and will show their applications in the cultural sector. In the second, an experiential model for the tourist enhancement of cultural heritage will be discussed through the case study of the "Ways" and the "Cultural Routes"