Unit FOOD MARKETING
- Course
- Food science and technology
- Study-unit Code
- 80016706
- Curriculum
- Viticoltura e enologia
- Teacher
- Fabio Maria Santucci
- Teachers
-
- Fabio Maria Santucci
- Hours
- 60 ore - Fabio Maria Santucci
- CFU
- 6
- Course Regulation
- Coorte 2015
- Offered
- 2017/18
- Learning activities
- Caratterizzante
- Area
- Discipline economiche e giuridiche
- Academic discipline
- AGR/01
- Type of study-unit
- Obbligatorio (Required)
- Type of learning activities
- Attività formativa monodisciplinare
- Language of instruction
- Italian, with some readings and ppt in english
- Contents
- Types of markets and goods. Savings and consumption. Economic needs. Engel's Law. Elasticity of demand. Evolution of food consumption. Asociations and cooperatives. Geographical inications. Food distribution. Value chains. International markets. Marketing mix, SWOT analysis. Agritourism. CAP with focus on market policies.
- Reference texts
- None. Refer to ppt by lecturer and other papers available on line.
- Educational objectives
- Provide the student with basic notions to understand the functioning of the market and to cooperate for the definition of market strategies.
- Prerequisites
- For DSA3 students: to have passed the exam of Agricultural economics.
For incoming foreign students: to have some basic knowledge of agricultural economics. - Teaching methods
- Lectres, power point, individual and group works, restitution and discussion in plenary
- Learning verification modality
- Written, with 10 open questions and limited space, followed by an oral exam.
- Extended program
- Some insights about the economic theories dealing with the market. Types of markets and of goods. Districts, networks and value chains. Market failures. Public interventions. Savings and consumption. Economic needs. Final demand of food products. Socio-economic aspects to study the markets. Cooperatives, associations, geographic indications. Food distribution - types of points of sale. Prices and their definitions. International trade, liberism and protectionism. GATT and WTO. Goals and types of marketing. Marketing mix: 4P and 4C. SWOT analysis. Agritourism: private and public aspects. CAP: istitutions, evolution and perspectives, with reference to market policies.